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Web Analytics Predictions for 2020

As the calendar rolls over to not only a new year but also a new decade, people are reflecting on the past and trying to predict what the future holds. This is just as true for web analytics as it is for any other industry. With hundreds of millions of people in the United... Read More

How Does SEO Work and Why Does it Matter?

Technology has left no part of the economy untouched and has led to the development of SEO. Now, when people are looking for a product or service, they move to the internet. For businesses that want to attract customers in the online world, their pages need to show up on the... Read More

How to Improve Website Navigation

Website navigation matters; however, it is frequently overlooked. High-quality website navigation is beneficial for both users and search engine optimization (SEO) purposes. When website navigation is done properly, it is easy for visitors to find what they’re looking for,... Read More

The Role of Predictive Analytics in Today’s Marketing World

Predictive Analytics: It's an impressive term with impressive power. But savvy companies have actually been using it for years. Anytime you've given a cashier your phone number or email address, you've been exposed to predictive analytics. How? Simple: Providing your phone... Read More

Optimizing Your Site for Voice Search

Who's Using Mobile Voice Search? If you own a smartphone, you're probably using voice search through such conveniences as mobile personal assistants. There's an age breakdown of who's using what. It includes important analytics for web masters who wish to be found through... Read More

How To Choose A SEM Agency That’s Best For You

In this day and age, having digital marketing plans in place can go a very long way for the growth of your business. However, there are many digital marketing strategies to consider—and these strategies are constantly changing. If you’re looking to develop the right... Read More

SEO Predictions for 2020

Search engine optimization is one of those things that is constantly changing. But given that it’s a vital component to any digital marketing strategy, keeping up to date with these changes should be a top priority. But while it’s important to stay knowledgeable about... Read More

Trends in Website Design

When you're looking for digital marketing strategies, there are many to consider—and they are always changing. That being said, in order to beat out the competition, you should understand the latest tactics and strategies to be successful at growing your presence on the... Read More

Websites for a Mobile World

For better or worse, today's world is always on the move. Some 57 percent of all U.S. online activity occurs over smartphones and tablets, with many consumers and businesses conducting their online searches and making their purchasing decisions through these devices. Is... Read More

Is Pay Per Click Right for Your Company?

Pay-per-click marketing or PPC can be the ideal way for you to generate more traffic and obtain more clicks on your website. This can be especially beneficial for businesses who have a hard time generating organic traffic. You will see these listed as sponsored ads at the top of... Read More