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Search Engine Optimization (SEO) Is Creating Jobs

There is a saying that the only constant in life is change. With the state of the world during the past few months, it is hard to argue with this statement. As a result of numerous changes, the focus of most businesses is starting to shift. Now, people are using the internet... Read More

Managing a PPC Campaign During Unprecedented Times

Digital marketing is changing quickly and there are numerous tactics that play important roles in the world of digital advertising. One of the most important is called pay per click advertising, often shortened to PPC. Nearly half of all small businesses use a PPC campaign... Read More

An Overview of the Process of SEO for Niche Markets

There is a product or service available for every need; however, in some cases, a need can be so specific that the target market is almost too small to hit. On the other hand, if a marketing strategy effectively reaches them, there is less competition. This means that the... Read More

The Biggest Marketing Changes on the Rise in 2020 and Beyond

The business world has changed drastically during the past few years and much of this has been attributed to the rapid pace of technological advances. In the past, people used to turn to radio spots and TV commercials to learn about goods and services. Now, the internet is key... Read More

Addressing Local SEO Strategies with Google

There have been some major changes in the world of SEO and one of the biggest shifts has been the growth of local SEO. This is an important strategy because local SEO allows smaller, mom and pop businesses to compete with larger corporations. There are a few tags in searches... Read More

The Google 3-Pack is the Ultimate Goal

In today’s era of digital marketing, local search engine optimization (SEO) is critically important. Search engines such as Google have noticed that many people are looking for local results that are close to their physical location. Some of the triggers for a local search... Read More

COVID Is Speeding Up Marketing Strategies, Including Pay Per Click

The COVID-19 pandemic has had a massive impact on all sectors of the economy and this includes the world of digital marketing. While some businesses have temporarily closed, the pandemic has actually sped up some pay-per-click (PPC) campaigns. During this time of economic... Read More

What is Bingbot and How Does it Work?

Digital marketing is one of the most important parts of business today. With so many people turning to the internet to help them find products and services, it is critical for companies to have a strong online presence. This will help search engines direct web traffic to a... Read More

Web Development Evolving in 2020

2020 marks not only a new year but a new decade as well. This has many people who work in the world of development taking a pause and thinking about how much the world has truly changed during the past 20 years. Web design and technology seem to be evolving at a quickening... Read More

SEMrush Is Providing Free Access During The Pandemic

It is difficult to escape news of the COVID-19 pandemic and it is having a massive impact on the entire economy. This includes marketing, specifically digital marketing, and is making it hard for businesses to stay afloat. Now, one company is stepping up to help marketers during... Read More