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The Google 3-Pack is the Ultimate Goal

In today’s era of digital marketing, local search engine optimization (SEO) is critically important. Search engines such as Google have noticed that many people are looking for local results that are close to their physical location. Some of the triggers for a local search... Read More

COVID Is Speeding Up Marketing Strategies, Including Pay Per Click

The COVID-19 pandemic has had a massive impact on all sectors of the economy and this includes the world of digital marketing. While some businesses have temporarily closed, the pandemic has actually sped up some pay-per-click (PPC) campaigns. During this time of economic... Read More

What is Bingbot and How Does it Work?

Digital marketing is one of the most important parts of business today. With so many people turning to the internet to help them find products and services, it is critical for companies to have a strong online presence. This will help search engines direct web traffic to a... Read More

Web Development Evolving in 2020

2020 marks not only a new year but a new decade as well. This has many people who work in the world of development taking a pause and thinking about how much the world has truly changed during the past 20 years. Web design and technology seem to be evolving at a quickening... Read More

SEMrush Is Providing Free Access During The Pandemic

It is difficult to escape news of the COVID-19 pandemic and it is having a massive impact on the entire economy. This includes marketing, specifically digital marketing, and is making it hard for businesses to stay afloat. Now, one company is stepping up to help marketers during... Read More

Major Movement in Pay Per Click (PPC)

While it isn’t easy to predict the future, technology has drastically impacted nearly every industry. This includes the world of digital marketing, particularly pay per click. It is challenging for people to stay on top of the latest developments in the world of PPC... Read More

Google Analytics Reports Everyone Must Know

Those who have experience with digital marketing and search engine optimization (SEO) have likely explored Google Analytics reports at some point in the past. These reports are important because they provide a wealth of information with the click of a button. These reports... Read More

The Importance of Regular Pictures and Videos for Digital Marketing

Search engine marketing (SEO) is a critical part of marketing today. The goal of SEO is to help businesses have their websites rank as high as possible on the list of search results. Because most people stick to the first page of results, usually in the top two or three... Read More

The Importance of Local SEO

Without a doubt, search engine optimization (SEO) is one of the keys when it comes to modern marketing, particularly digital marketing. Furthermore, SEO has grown so much that there are now multiple subsets of SEO, all of which are important. One of the most important facets of... Read More

How to Land in Google’s Coveted Map Box

Search engine optimization (SEO) has evolved over the past few years. One of the most recent changes is the growth of something called local SEO. For those who might not know, local SEO is an extension of typical SEO only for geographic searches. If a user enters certain... Read More