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Is Pay Per Click Right for Your Company?

Pay-per-click marketing or PPC can be the ideal way for you to generate more traffic and obtain more clicks on your website. This can be especially beneficial for businesses who have a hard time generating organic traffic. You will see these listed as sponsored ads at the top of... Read More

Why Keyword Research Is So Crucial To SEO?

Having an effective internet marketing strategy is all about having the right tools to promote your company, products, and services to your desired target audience. When used effectively, internet marketing can help you reach a broader audience far past the confines of your... Read More

3 Easy Steps to Increase Search Ranking

Marketing has changed significantly over the past couple of decades. With the advent of the internet, cloud computing, and a truly global market, it is more important than ever for companies to take advantage of these added resources. Now, when someone is looking for a... Read More

What Are Google Gallery Ads?

So, it's true -- a picture really is worth a thousand words. This is especially relevant when you're talking digital advertising. Studies have found that images are ten times more likely to garner interaction from online viewers because of the way our brains are wired.... Read More

New SEO Trends You Should Know

When you’re trying to boost your online visibility and grow your business, you should always consider utilizing search engine optimization. Search engine optimization, or SEO, involves placing certain keywords into a site to boost its rankings on Google search. There are... Read More

The Power Of Google’s Featured Snippet

Google's featured snippets are powerful weapons in the arsenal of anyone who's trying to be discovered online. If you're unfamiliar with the concept of featured snippets, here's the information you need to start optimizing your online content. What Are Google's Featured... Read More

PPC vs SEO: What’s the Difference?

When you’re planning your digital marketing efforts, there are many different avenues to explore. From website design to SEO and PPC, all of these methods are vital to growing your business and ensuring people find you on the web. But in order to implement the right... Read More

SEO 101

The SEO Basics Welcome to the first post in our blog series, SEO 101. This week we'll cover the fundamentals of search engine optimization and move on to more nuanced topic in the coming weeks. If you have any questions you'd like us to cover, please drop us a line and we'll... Read More

Good Times in Houston–Titanic Dinner at Charivari

I spend a lot of time on the computer, so I jump at the chance to get out and enjoy some of the unique events that make Houston so awesome. This Tuesday I had the pleasure of attending one of the coolest events I have ever been to in Houston. The Houston Museum of Natural... Read More