SEO can be broken into two basic categories: on-page and off-page. Below are some of the strategies we employ to get you in front of potential customers.
The algorithms that drive search engines reward some SEO practices and penalize others. While utilizing “black hat” techniques like content automation and link farms may be tempting, the results are short-lived and often result in rank penalties that are difficult to reverse. In nearly 15 years, we have never had a client penalized due to low-quality tactics. You can expect the same.
You should be able to hold your SEO accountable. Expect emails and telephone calls. Over the years we have found that customers who collaborate are the most successful and achieve the fastest results. From content development to industry research we will collaborate with you on all fronts to make sure your campaign exceeds your expectations.
Our reports entail rankings, traffic, conversion data, landing page metrics and more. We can send you monthly, weekly or annual reports helping you realize your return on investment. We will also customize these reports so that they contain the information you expect.
Every campaign budget is based on competition strength, content development, link building, and business goals. Our ultimate goal is to provide a budget that allows you to aggressively pursue domination as quickly and effectively as possible. We never set keyword limits or offer a fixed amount of links that will be built each month. We promise to never be cookie-cutter. Your business deserves better.
The first 30-90 days is where we lay the foundation for more advanced strategies. From content optimization to site audits, we make sure your website is perfect and exactly what Google loves to crawl. We also review all of your business listings (Google Business, Yahoo/Bing) and review all of your major citations ensuring there are no duplicates and that they are thorough and optimized.
We work with a purpose. Our goal is to continually review your rankings and analytics looking for efficient ways to help you gain ground and increase your distance ahead of your competitors. Whether we find new competitive link building opportunities, new content ideas, or industry citations, our team is regularly modifies your SEO campaign strategies to accommodate your search marketing needs. Our ultimate goal is to generate revenue for your business, and we help quantify these results with our in-depth reporting on conversions, analytics and industry-specific metrics in order to realize your ROI on your SEO campaign.
We use tools that allow us to check on the health of your website. These tools look for warnings, errors, load times, duplicate content, meta tag health, site health, keyword density, back link status, and more. We use tools from Moz, SEMrush, Raven Tools, Ahrefs, and more. We also regularly visually inspect your website, making sure that everything is optimized for long-term gains.
Valuable and helpful content helps create authority between you and Google. It also presents opportunities for other website owners, bloggers and reporters to easily find your content and link back to you. We call these organic links. The best type of link you can ask for is an earned link.
Content should provide answers to the questions potential customers ask most. Not only does this make you stand out from the competition, it drives higher rankings and helps a website gain more visibility because it has more information that customers are searching for.
A citation is any website where your name, address, phone number, and website are listed. Sometimes called NAP (name, address, phone number) in the industry, citations help businesses rank on Google maps organically and other search engines like Yahoo and Bing. We have worked in many industries and have found that industry-specific resources, associations and directories are an integral part to a successful local SEO campaign. Throughout the life of any campaign we are constantly working to find and obtain new citations for your local SEO presence. Whether it’s utilizing local SEO tools from Moz or signing up for Yext, you can rest assured we are on top of it.
Link building outreach entails networking with website owners, bloggers, and authoritative sources to create opportunities for high quality backlinks. Whether it’s through an interview or a press release, we are always on the huntfor opportunities to promote your site online. One quality link is better than 100 low quality links.
Our reports show you where you were ranking when you first started with our team and where you are today. You can choose any timeline or dates to analyze, including device and location driven reporting. We want to know where you are ranking on mobile and desktop separately for the same keyword in whatever city your business resides.