Paid Search has two categories: Setup and Monthly Ads Management. Below are our paid search offerings and what you can expect when you hire us to grow your business. Call anytime. We would love to hear from you.
Understanding our client’s business is the first step. We want to know more than locations or budget. We want to know what makes you tick. What is the most profitable service or product you offer? How do we properly advertise your brand? Are there any trade associations or organizations like the state bar or medical board dictating what you can or cannot say?
Keyword Research and Targeting: We research and discover keywords that potential customers are using in search engines to find your business. We can audit your competition and use the many tools available to us to generate a detailed keyword list that ensures a successful campaign.
This is a facet of a Google ads campaign that most novices and so-called ‘experts’ do not use. Without negative keywords you have a hole in the boat. If you are selling red running shoes, you do not want your ad showing up for red high-heeled shoes or red horseshoes, do you? That is why we do the upfront negative keyword research and figure out all the keywords that should not trigger your ad. This is probably one of the most important aspects of a campaign and the most overlooked. We’ve built our business with clients in the medical, legal, oil and gas, and warehouse and shipping industries and we already know what works and the best way to make the phones ring.
Your business has one chance to engage the potential customer and that’s your ad. We review your business and pick your brain for the best offers and messages to drive new business. We have the ability to add locations, services, coupons, and any other information that should show up with every ad. This includes call-outs and varying ad text to test the highest converting ad. We also ensure that the proper keywords and phrases are used to ensure relevancy of ad text, ad groups and landing page text.
From location targeting to hours and devices, we will create a unique campaign that matches your budget and goals. Whether it is mobile-only campaigns or a mix of desktop and mobile we have the experience to curate a campaign that will beat the competition and add revenue to your bottom line. Some businesses thrive between 10 and 3, others take lunch between 12 and 1. We can maximize your budget based on your unique operation.
Most clients realize the phones are ringing more within hours or days after starting a campaign. From call tracking to e-commerce data, we setup a unique dashboard for every client. All changes, budgets and strategies are recorded and analyzed. We use tools like Callrail, DashThis, Google Analytics, SEMrush, WordStream and more. Our ultimate goal is to create a report that helps you understand the performance and ROI of your campaign.
If you already have a campaign we will perform an audit and report on what’s working and what’s not. We will find new opportunities and ensure that only ethical, white-hat practices are applied. Your success is our only agreement. We don’t require long-term contracts or cancellation fees. Let our team of experts generate revenue for your business.
Or use the form to schedule an audit or further research on a new campaign.