In the past, the excuse for not having a website was that they cost too much. Now for a reasonable fee, you can create an attractive and unique website for your business. The more modern excuse is being on social media. While social media is an important part of any marketing strategy, it’s not a substitute for a website.
Some Consumers Won’t Consider a Business That Doesn’t Have a Website
Your website is your best marketing asset in the digital age. Americans are spending up to five hours a day on their phone and consumers expect companies to have an online presence. If you don’t have a website, that can be seen as unprofessional. A website will add some instant credibility to your business.
People Are Searching for You Online
One of the benefits of having a website is being where your competitors are. There is a reason why companies are investing money in search engine optimization. If you don’t have a website, then you aren’t getting the business of someone searching for exactly what you do right now.
Having a Website Will Save You Time
Whether it’s sending out proposals, taking calls, or composing emails, communicating with any potential customer takes some time out of your busy day. Your website can save you time by providing answers to common inquiries and questions. This means you can spend some time doing something more valuable for your business.
A Website Helps You Stay in Control of Your Brand
Your website acts as a platform for your message and helps shape the online perception of your business in a way that social media can’t even do. The website allows you to be in a position to get yourself the exact type of customers you are looking for.
Social Media Is Diminishing
If you think you don’t need a website because of social media, then consider the fact that social media is making it harder for businesses to connect. While social media can help you grow your business, you don’t want to bank on it as your only marketing channel.
Not only is it important to have a website but you need to consider your website design. You have about 10 seconds to leave an impression on your visitors and let them know what they get out of your company.