Search engine marketing (SEO) is a critical part of marketing today. The goal of SEO is to help businesses have their websites rank as high as possible on the list of search results. Because most people stick to the first page of results, usually in the top two or three choices, it is important to land on this first page. This is where SEO is helpful. With a good SEO campaign, companies can increase their visibility, generate new leads, increase their conversion rates, and grow their customer base. One of the most important parts of a solid SEO campaign is posting content regularly. This means photos and videos.
Why Regular Photos and Videos Matter
When a search engine is crawling the internet, its goal is to provide users with the most relevant results for their search. This means the search engine is going to look for websites that are updated regularly. If a website hasn’t been updated in an extended period of time, the search engine may think the business has closed down. Therefore, this website is going to be ranked lower. This is why regular content is important.
Furthermore, regular photos and videos are even more important. There is a saying that a picture is worth a thousand words. If someone can find what they need from a photo or video instead of having to read an entire page, this result is going to be more valuable. Consequently, it is critical for companies to post relevant photos and videos on a regular basis. There are a few ways to optimize photos and videos for SEO.
Optimizing Photos and Videos for SEO
For those who are looking to optimize their graphics for a SEO campaign, there are a few tips to keep in mind. First, it is a good idea to consider the hosting platform. Some hosting platforms are geared toward generating traffic and finding new loads. Other hosting platforms are geared more toward brand awareness. Make sure to select the right hosting platform.
Next, it is a good idea to include a video transcript. This transcript is going to be matter because many people like to watch a video without disturbing others. Think about watching a video while at work, on the train, or riding the elevator. Furthermore, search engines like the transcript because this adds more text to the page.
Finally, do not neglect the alt-tags and meta description. This information is going to tell the search engine what the video or picture is about. With the right tags, a photo or video becomes that much more valuable to search engines.
Using Videos and Photos Wisely
These are a few of the most important tips to keep in mind when it comes to photos and videos on a website. It is important to post new graphics regularly for SEO purposes. Then, take the time to make sure that each photo and video has been optimized for the SEO campaign. These are going to play a critical role in digital marketing.