The business world has changed drastically during the past few years and much of this has been attributed to the rapid pace of technological advances. In the past, people used to turn to radio spots and TV commercials to learn about goods and services. Now, the internet is key and digital marketing is the centerpiece of any strong marketing campaign.
Of course, the internet has grown by leaps and bounds during the past few years and its current form looks nothing like it did ten years ago. As a result, digital marketing has been changing as well. There are a few major marketing shifts that are taking place in 2020 that will dictate marketing strategies for years to come.
The Idea of Click Segmentation
There has been an increase in the specificity of target markets. Businesses are really trying to nail down their target customer, looking for ways to hyper-segment them in the online world. Click segmentation is taking place in the manner in which businesses send out emails. They are already starting to segment email lists based on what people click on. They use their browsing preferences to define the chances of that person buying a specific product or service. They use this to dictate who sees what ad in an email to drive up their conversion rates. Expect click segmentation to extend beyond the world of email marketing in the near future.
Humanizing Businesses Through the Power of Video
Another major digital marketing trend is the idea of humanizing businesses. Companies are discovering that videos are a very effective way to deliver messages and they have an easier way to do this now than ever before. This is the power of social media.
Anyone can create a social media profile and this includes businesses. Therefore, in addition to posting videos on the company website, businesses are able to share videos instantly through social media using platforms such as Snapchat, TikTok, Instagram, Facebook, and more. This is a way for businesses to humanize what they do, engendering a sense of sympathy among their followers, driving brand loyalty, and increasing the power of digital marketing.
The Rapid Growth of Live Streaming
Even in the focused world of video marketing, there are major changes taking place. This includes the growth of live streaming. More and more people are going to look at video content from their office or home. Therefore, marketers are looking for ways to live stream campaigns, events, and more. This is going to be entertaining and interactive content that will be able to cut through the clutter in most businesses. This is a powerful tool for communicating short, impactful messages that will impact a company’s bottom line.
The Biggest Digital Marketing Trends Are Dictating the Future
These are a few of the major digital marketing trends that are taking shape now. What happens in the world of digital marketing in 2020 is going to be a driving force for businesses in the coming years.