Is Page Speed Undermining Your SEO?

blogSearch Engine OptimizationWebsite Design

How Does Page Speed Affect SEO?

Page speed is one of those facets of web development that we tend to forget until we’re frustrated waiting for a page we need to finish loading. Somehow, even a 404 error seems less infuriating than watching a progress bar slowly crawl across the screen. In terms of SEO however, page speed can mean the difference between page 1 and oblivion in terms of SERP rank. All your efforts to deliver compelling content and earn backlinks will get you nowhere if your page speed frustrates users and obstructs search engine bots.

What is Page Speed?

Page speed is essentially the amount of time it takes your webpage content to load for a user, including images, text, hyperlinks and more. Page speed and site speed may seem like the same thing, but they are different. Site speed refers to the amount of time it takes your site to load as a user browses through it. Site speed concerns removing obstacle to conversions so that users transition to client through shopping carts and contact forms effortlessly.

Just like backlinks and content, web page speed is another factor in the ranking algorithm used by Google. If a page is takes too long to load, it will negatively affect the crawl budget for your site because it reduces the number of pages a bot can crawl in a given time period. On top of this, pages with long load times can lead to higher bounce rates since people may get frustrated and leave your website. This will hurt your site in the long-run as the bounce rate affects your ranking as well.

At Clicked Solutions we host our clients WordPress websites over at Wpengine. Their infrastructure is built to host WordPress only, and they give you many optimization tools for free along with a monthly subscription. Including a CDN and many other tools to help you optimize your website for Googles algorithms.

How Can I Improve My Page Speed?

Improve Browser Caching

Each user’s browser stores a cache of information when visiting a site like images and JavaScript files. By caching information on the browser, the user experiences faster loading times since the information on the page is already stored in the browser. This plays a significant role in page speed.

Tools like YSlow allow you to see if your current cache has a set expiration date and can give you options to change expiration dates. This allows you to have the cache stored for a longer period, which delivers increased page speed to the user . Most of the time, if your design doesn’t change frequently, one year is a good amount of time before the cache expires. However, websites that are constantly changing, like forums or ecommerce pages, should refresh their cache sooner to display the most accurate content to their visitors.

Optimize Images

Large images left uncompressed can slow down your page speed significantly. To counter this, make sure you compress images for the web into either PNG or JPG format. PNG is better for images with less than 16 colors (logos), while JPG is better for photographs. Most image editing software has this ability, and it may be a good idea to create image templates for buttons or icons that are used frequently on your website. Using CSS sprites, you can combine images to load at the same time, rather than one by one.

Compress Your Files

There are multiple software suits out there to compress your HTML, JavaScript and CSS files. We frequently use Gzip, which compresses files larger that 150 bytes. This shouldn’t be used on images. This can help reduce your site load times as less data needs to be communicated to the user for their query.

Reduce Page Redirects

The more redirect chains you have for a page, the longer it will take to load the final webpage. This is because the HTTP request-response cycle has to complete every time a redirect is placed, so the more redirects you have, the more cycles the user must wait through. Try to keep redirect chains minimal to reduce slow loading speeds.

Utilize a Content Distribution Network

CDN’s or content distribution networks are servers that are located all over the world that can store your website information. This way, users that are closer to the CDN server rather than the host server will get their data from there. This allows for better page loading speed as the ping and download speeds would be faster. For webpages that are only for certain regions (say a law firm webpage or a Bakery), this may not be necessary.

Quick Tip: Host your website at Wpengine and get a free CDN.

Using these techniques will help improve your page speed and improve your user experience. Search Engine Algorithms are designed to measure the quality of your site for users, so improving the experience for users will help your rank.

Get Started Here

Reviews

Inbound
5.0
Based on 11 reviews
powered by Google
Keith Nichols MDKeith Nichols MD
15:10 16 Aug 22
I could not recommend Waqid and Inbound SEO and Google ads agency more Highly. They are absolutely the SEO experts. They have done a fantastic job rebuilding our website And we have already seen a significant increase in traffic. Their customer service is outstanding and we could not be more pleased with the services they are providing.
Jim MotenJim Moten
15:50 06 May 22
The best SEO company I've ever come across, they work hard to ensure that everything will go smoothly on my website. I'm satisfied with their work so far. Great team!They bring an impact in my business and also bring my website on the top of google search, thanks! they see and come to my website now.Thanks Q and staff!!
Mark ZumanMark Zuman
00:24 15 Jan 21
Waqid and his team at Clicked Solutions are amazing, they offer the best SEO and Google AdWords PPC management. Very honest, responsive and they deliver! Look no further if you want to excel in today’s digital world!
Nick SaliyaNick Saliya
23:03 12 Nov 20
Great quality marketing company. Amazing at SEO, PPC and online business strategy. Loved working with Waqid and everyone at clicked solutions. Always supportive of our business goals and helping their clients.
Steven GerkerSteven Gerker
23:36 17 Oct 19
Waqid and his team know their stuff, would recommend this company to anyone in search of assistance with SEO, PPC, and making sense of all the data!
Paul CannonPaul Cannon
22:21 04 Jul 18
Waqid at Clicked Solutions is very good at what he does. He took the time to explain the hows and whys that mystify SEO so that I could understand it. He stays on top of changes and updates to search engine algorithms to ensure his clients are using the most current and accepted practices. I also like that Clicked Solutions is willing to try out new types of online marketing and find ways to track the data so that the real value or lack thereof can be identified. Thank you for all of your help, Waqid & Jennifer!
F MannF Mann
03:53 08 Jul 17
Clicked Solutions has been handling my pay per click campaign, SEO and website creation and changes to my website for 7 years. Waqid knows what he is doing! My results are consistent. He can tract results down to the recorded phone call of my staff talking to the prospective new clients when they call in. If there ever is a problem, he can figure out what the issue is right away. I had a different person handling my account before Waqid and he that individual was not able to do that. I have been successful in my business as result of the hard work that Waqid and his staff and done on my behalf. I highly recommend Clicked Solutions for your internet advertising needs in whatever industry or service business that you are in.
Holli PalmerHolli Palmer
18:19 04 Nov 14
Waqid and the staff at Clicked Solutions are amazing. They have done a phenomenal job with my web site, my SEO, and my Google campaign. They are always on top of things, and go above and beyond to make sure that they are doing everything they possibly can to increase my business. I would absolutely recommend them to anyone who wants true personal service and a company that actually cares about whether or not they are effective for your company. Holli Palmer
js_loader

Contact Us

Contact Us