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The Google 3-Pack is the Ultimate Goal

In today’s era of digital marketing, local search engine optimization (SEO) is critically important. Search engines such as Google have noticed that many people are looking for local results that are close to their physical location. Some of the triggers for a local search... Read More

COVID Is Speeding Up Marketing Strategies, Including Pay Per Click

The COVID-19 pandemic has had a massive impact on all sectors of the economy and this includes the world of digital marketing. While some businesses have temporarily closed, the pandemic has actually sped up some pay-per-click (PPC) campaigns. During this time of economic... Read More

What is Bingbot and How Does it Work?

Digital marketing is one of the most important parts of business today. With so many people turning to the internet to help them find products and services, it is critical for companies to have a strong online presence. This will help search engines direct web traffic to a... Read More