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Is Page Speed Undermining Your SEO?

How Does Page Speed Affect SEO? Page speed is one of those facets of web development that we tend to forget until we're frustrated waiting for a page we need to finish loading. Somehow, even a 404 error seems less infuriating than watching a progress bar slowly crawl across the... Read More

SEO Predictions for 2020

Search engine optimization is one of those things that is constantly changing. But given that it’s a vital component to any digital marketing strategy, keeping up to date with these changes should be a top priority. But while it’s important to stay knowledgeable about... Read More

Trends in Website Design

When you're looking for digital marketing strategies, there are many to consider—and they are always changing. That being said, in order to beat out the competition, you should understand the latest tactics and strategies to be successful at growing your presence on the... Read More

Quality Link Building to Improve Site Rank

How to Manage a Successful Link Building Campaign In previous SEO posts, I've discussed factors that affect your website's rank. As search engines evolve and improve, link building becomes a more important measure of a websites authority and trustworthiness. In this post, I... Read More

Websites for a Mobile World

For better or worse, today's world is always on the move. Some 57 percent of all U.S. online activity occurs over smartphones and tablets, with many consumers and businesses conducting their online searches and making their purchasing decisions through these devices. Is... Read More

Zero-Click Searches and What They Mean for Your SEO Strategy

Are No-Click Searches Impeding the Success of Your SEO Campaign? This summer marked a milestone for search engine marketers. For the first time ever, more than half of all Google searches ended without the user clicking on a result. In fact, according to data released by... Read More

Is Pay Per Click Right for Your Company?

Pay-per-click marketing or PPC can be the ideal way for you to generate more traffic and obtain more clicks on your website. This can be especially beneficial for businesses who have a hard time generating organic traffic. You will see these listed as sponsored ads at the top of... Read More

Why Keyword Research Is So Crucial To SEO?

Having an effective internet marketing strategy is all about having the right tools to promote your company, products, and services to your desired target audience. When used effectively, internet marketing can help you reach a broader audience far past the confines of your... Read More

3 Easy Steps to Increase Search Ranking

Marketing has changed significantly over the past couple of decades. With the advent of the internet, cloud computing, and a truly global market, it is more important than ever for companies to take advantage of these added resources. Now, when someone is looking for a... Read More

What Are Google Gallery Ads?

So, it's true -- a picture really is worth a thousand words. This is especially relevant when you're talking digital advertising. Studies have found that images are ten times more likely to garner interaction from online viewers because of the way our brains are wired.... Read More