It’s no secret that WordPress is one of the most popular web tools available today. Even if you don’t know what WordPress is, chances are it powers nearly half of the webpages you view, and perhaps more. According to Web Technology Surveys, WordPress powers more than a third of the world’s websites and dominates the content management system (CMS) competition with a 63 % market share. But why is it so popular? And why is it the favored platform for search engine optimization (SEO)?
The WordPress platform is an open-source Content Management System (CMS). Unlike the static HTML pages of the past, a CMS offers you a way to structure, manage, and publish your website even if you don’t have any HTML knowledge. You can make small tweaks or broad changes to style and content and apply it across your entire site without having to edit pages individually. A good CMS will make publishing your site simple.
While there are dozens of popular CMS platforms, WordPress has become the global leader for bother personal and corporate sites. Though WordPress started out as blogging software in 2003, its support of third-party plug-ins and themes enables users to power sleek, quick websites with a variety of functions. Many well-known companies use WordPress to run their websites, including:
Big companies wouldn’t use WordPress if it was bad for SEO, which is why WordPress claims to be an SEO-friendly CMS.
Well, we mean that WordPress provides you with some of the most basic SEO tools right out of the box. In WordPress these tools are called plugins, and most of the SEO plugins are free and easy to use. Even more impressive is that these are robust tools that give the most advanced SEO experts the features needed to do their job. This makes search engine marketing much easier, and just about anyone can configure the plugin to help their website rank better on the search engine.
But that doesn’t mean you can install WordPress and have a perfectly-optimized website right out of the gate. WordPress is a content management tool that simplifies traditional SEO strategies and techniques with its many built in features and available plugins. It’s as simple as that. Because of this, WordPress SEO isn’t any different from normal SEO. But, with WordPress, you do have a number of SEO-friendly options you won’t get with other types of platforms. Here are some reasons why WordPress is great for SEO.
WordPress provides users with:
WordPress’s plugins and themes work simultaneously to make websites:
This results in your visitors enjoying the experience on your website. They’ll stay longer and this will decrease your overall website bounce rate. And, when you can keep your site bounce rate down and provide users with a great experience, Google rewards you by ranking your site higher in its search engine.
An essential component of an optimized site is the time it takes to load on a device. If your site takes over two to three seconds to load, you’ll probably start losing visitors and search engine page rank. Even if you’re following a great SEO strategy, if you fail to make your site speedy, you’ll rapidly increase your bounce rate because users will just leave your site, and this hurts your bottom line and visibility on the search engines. Fortunately, WordPress was built with speed and usability in mind. This is where plugins come into play.
Plugins are a huge part of why WordPress is considered so great. Web developers have helped the growth of WordPress by creating a variety of plugins to expand the base functionality of the CMS. You can think of plugins like apps for your smartphone that improve your user experience and increase the number of tasks your smartphone can manage.
Presently, there are more than 50,000 plugins to choose from for WordPress, and more than 44,000 of them are free. WordPress plugins provide you with a wide array of features you might not have been able to experience otherwise. It’s the wide range and availability of these plugins that really make WordPress stand out as one of the best website platforms around. The use of plugins provides users with the ability to control every part of their site for very minimal if any cost, something other platforms just don’t provide.
One particular SEO-friendly plugin is Yoast. It provides a total website optimization tool, helping you enhance your website. It’s an all-in-one WordPress SEO plugin that takes care of all the technical optimization of your website for search engines. It also allows you to write content your visitors want to read, by providing readability advice. It allows you to easily add SEO descriptions and titles to all your pages and posts on your site. You can also use Yoast for adding social media images and Open Graph metadata to your articles.
Yoast SEO generates an XML sitemap automatically for all your site content, making it simpler for search engines to find and crawl your site. It also helps you import your SEO data easily if you’ve used a different SEO plugin before.
Since WordPress is the world’s most commonly used CMS, it integrates with everything. If you want to integrate a service with your site, it’s likely you’ll find a WordPress plugin or at minimum, a simple-to-use API.
For instance, some popular services you can integrate with your WordPress site are:
WordPress is completely optimized for the mobile user. In the past several years, mobile usage has rapidly grown. Just looking at this Broadband Search chart, you’ll see mobile traffic rose in the past five years to 222%. Today, more than half of all web traffic, including web searches come from mobile devices. If your site doesn’t load quickly and display beautifully on mobile devices, you could find yourself missing out on half your potential clients!
If you’re trying to gain momentum online, you’ll want your site to be mobile usage optimized. Fortunately, if you’re using WordPress already, there’s nothing extra you’ll need to do to make your site mobile-accessible. In addition, WordPress sites are built with development in mind so that your developer can easily modify your mobile design without any headaches.
This is because most WordPress themes come already mobile user optimized.
It’s easy to optimize images on WordPress for SEO. Images are important for your blog posts. When you use one or two of them in a structured way it helps to break your content up into interesting, readable sections.
But images are also a powerful tool for SEO, particularly when you’re using WordPress. You can actually optimize your images for SEO rankings in several ways, including:
Plugins like WP Rocket’s Imagify can compress image size without noticeable loss in image quality. You can configure Imagify to compress images to specified settings are you upload them or you can use their bulk optimizer tool to compress and optimize all the images on your site. They have both a free version that limits the amount of image data you can compress in a month, or a paid version without limits.
A WordPress theme is the element in the CMS that governs how the site looks. This included the CSS, menus, banners, widgets, etc. Metadata and keywords aren’t the only elements search engine crawlers look at for relevance. They also look at the webpage design. When you’re using WordPress, you don’t have to worry about site design optimization. You just select an SEO-friendly theme and your site will automatically be set up to attract the crawlers to your website.
WordPress themes run the gambit from simple and elegant to complex and multi-faceted. While the platform supports more than 3,000 free themes, theme market places offer thousands more for that will fit any budget.
Maybe, maybe not. Search Engine Marketing (SEM) professionals use these tools in the same way you can. Hiring a pro means you get the benefit of their professional experience and knowledge they’ve built over the length of their career. It also means you can focus on your business and customer experience without having to monitor marketing trends and WordPress releases. It’s also important to remember that while WordPress is flexible, easy-to-use, and offers a great base for SEO, it’s not straight out-of-the-box optimized. To get the most out of your WordPress site, you’ll need to install some plugins and integrate tracking tools to measure your success.
There is a saying that the only constant in life is change. With the state of the world during the past few months, it is hard to argue with this statement. As a result of numerous changes, the focus of most businesses is starting to shift. Now, people are using the internet more than ever before. As a result, businesses are shifting their attention in this direction. For the past few years, the pace of online sales has been quickening. Now, they have nearly caught up to the rate of brick and mortar sales. As the world continues to grapple with everything that has taken place, online sales are only growing more.
This is where search engine optimization (SEO) is important. With more internet searches being carried out than ever before, an effective SEO strategy has never been more important. This is why SEO is creating jobs.
When someone is looking for a product or service, they turn to the internet for help. Someone enters a query into the search engine and the search engine tries to find the most relevant results possible. Businesses that want to make sales in the online world need to be seen. This is why an SEO strategy is so important.
The reality is that most businesses perceive that the ROI of a strong SEO campaign is only going to continue to grow. SEO has consistently proven that it is a promising digital marketing channel in which all businesses should invest. As a result of the investment made on behalf of businesses, the job market is going to grow as well.
The reality is that SEO is leading to the growth of new jobs in the digital sphere. One of the biggest reasons has been the growth of eCommerce platforms. Many web hosting platforms come with an eCommerce platform built in. The progress made in this field has only led to the growth of SEO with respect to eCommerce.
Speaking of growth, the future of business is bright with strong organic searches. The past trend of success has always been based on the power of paid advertisements; however, now businesses are looking at ROI in the long-term. The results of SEO are obvious. This is the most effective long-term digital advertising strategy. This is driving job creation.
Finally, automation is becoming important as well. Numerous social media platforms, such as Facebook, have started using AI technology. This is not yet taking place in the role of SEO campaigns. Therefore, the opportunity for job growth is there. This is one of the few places untouched by automation.
The world of digital marketing is changing quickly; however, SEO remains a major focus. Now, businesses are investing in this more than ever before. This means that there are numerous job opportunities available for those with experience in the field.
Digital marketing is changing quickly and there are numerous tactics that play important roles in the world of digital advertising. One of the most important is called pay per click advertising, often shortened to PPC. Nearly half of all small businesses use a PPC campaign in some way, shape, or form. The power of a PPC campaign is that this allows businesses to quickly and efficiently reach target audience members online. Like other industries, the world of PPC has seen some major changes during the past few months. There are a few tips that all companies should follow when it comes to managing a PPC campaign during difficult times.
Numerous industries are hurting right now. They have been forced to lay off employees in the wake of revenue streams that have slowed to a trickle. At the same time, it is important for companies to know that there are plenty of opportunities available to generate a strong PPC campaign. Now, there is more internet traffic than ever before. Some telecom companies have even had to boost their signals to accommodate the increased traffic. This is because so much is being done in a virtual setting. As a result, a PPC campaign has more reach now than ever before. Therefore, companies need to be in a position to take advantage of this situation.
Every company is in the same boat right now. Times are changing and even experts are still trying to figure out exactly how they are going to respond to this situation. Therefore, everyone should design their PPC campaigns to be agile. Remember that a PPC campaign provides the company with total control over their ads and landing pages. During this difficult time, companies should not hesitate to make changes. Look at the measurables and make alterations appropriately. Even small changes in landing pages can make huge differences in conversion rates.
While it would be nice for companies to make a customer out of everyone, this is not going to happen. Instead, conversion rates need to be the focus. In order to make this happen, businesses need to design a PPC campaign to target a precise audience. The tighter the audience, the more personalized the ads can be. When companies personalize their ad language, their conversion rates are higher. This can help companies maintain a strong source of revenue during difficult times.
These are just a few of the ways that companies can make sure they get the most out of their PPC campaigns. When this campaign is managed well, there are still opportunities for growth even during difficult times.
There is a product or service available for every need; however, in some cases, a need can be so specific that the target market is almost too small to hit. On the other hand, if a marketing strategy effectively reaches them, there is less competition. This means that the potential reward is tremendous. The world of digital marketing, including search engine optimization (SEO), has opened the door to make it easier to target niche markets with a few, simple steps. While these steps can take some time, they do produce results.
Even though a business might sell something unique or unusual, this doesn’t mean that business is the only option. There are other competitors out there. They are also looking to leverage the power of the internet to reach those same markets. Even though the competition might be less than a general market, it is still out there.
This is why SEO for niche markets is still important. The goal of any SEO campaign is to land at the top of web searches. Once this is accomplished, it gets easier to drive consumer engagement, differentiate the business’s brand, and increase consumer rates. In order to accomplish this task for niche markets, there are a few points to follow.
In order to successfully conduct a SEO campaign for niche markets, there are a few steps to follow. These include:
Following these steps can help businesses orchestrate a successful SEO campaign for niche markets.
SEO can be applied to any digital marketing campaign. This includes niche markets. Even though there is less competition for niche markets, it is still critical to formulate a strong digital marketing strategy. This will help companies drive up the return on their advertising dollars.
The business world has changed drastically during the past few years and much of this has been attributed to the rapid pace of technological advances. In the past, people used to turn to radio spots and TV commercials to learn about goods and services. Now, the internet is key and digital marketing is the centerpiece of any strong marketing campaign.
Of course, the internet has grown by leaps and bounds during the past few years and its current form looks nothing like it did ten years ago. As a result, digital marketing has been changing as well. There are a few major marketing shifts that are taking place in 2020 that will dictate marketing strategies for years to come.
There has been an increase in the specificity of target markets. Businesses are really trying to nail down their target customer, looking for ways to hyper-segment them in the online world. Click segmentation is taking place in the manner in which businesses send out emails. They are already starting to segment email lists based on what people click on. They use their browsing preferences to define the chances of that person buying a specific product or service. They use this to dictate who sees what ad in an email to drive up their conversion rates. Expect click segmentation to extend beyond the world of email marketing in the near future.
Another major digital marketing trend is the idea of humanizing businesses. Companies are discovering that videos are a very effective way to deliver messages and they have an easier way to do this now than ever before. This is the power of social media.
Anyone can create a social media profile and this includes businesses. Therefore, in addition to posting videos on the company website, businesses are able to share videos instantly through social media using platforms such as Snapchat, TikTok, Instagram, Facebook, and more. This is a way for businesses to humanize what they do, engendering a sense of sympathy among their followers, driving brand loyalty, and increasing the power of digital marketing.
Even in the focused world of video marketing, there are major changes taking place. This includes the growth of live streaming. More and more people are going to look at video content from their office or home. Therefore, marketers are looking for ways to live stream campaigns, events, and more. This is going to be entertaining and interactive content that will be able to cut through the clutter in most businesses. This is a powerful tool for communicating short, impactful messages that will impact a company’s bottom line.
These are a few of the major digital marketing trends that are taking shape now. What happens in the world of digital marketing in 2020 is going to be a driving force for businesses in the coming years.
There have been some major changes in the world of SEO and one of the biggest shifts has been the growth of local SEO. This is an important strategy because local SEO allows smaller, mom and pop businesses to compete with larger corporations. There are a few tags in searches that will alert Google that it needs to pull up local results. Some of the triggers include town names, city names, zip codes, and any searches that include “near me.” Because local SEO is still relatively new in the world of digital marketing, some companies are still looking for ways to use these strategies to help them conduct a digital marketing campaign.
One of the most important tips for leveraging local SEO from Google is to maintain consistency. Specifically, those who want to use local SEO on Google need to claim their “Google My Business” listing. This is the first step. Then, they need to review their information in this listing to make sure it is accurate.
Once this is done, the next step is to find other online directories where the business might be listed. Specifically, review the business’s name, address, and phone number (NAP). The NAP information has to be correct in online directories and the information has to be consistent. Otherwise, Google will be reluctant to rank it in its local SEO rankings. Google might not know which information to display if it is inconsistent.
Since Google rolled out its local SEO services, it has been constantly updating it, trying to improve the algorithm. One of the recent changes to the Google My Business profile (mentioned above) is the ability to list all of the available inventory and business information. In essence, Google provides businesses with an opportunity to build a local storefront for the company. This makes it easier for local customers to spot the business on the internet.
Businesses should take advantage of this opportunity and list products and services that are available at the physical store. List these on the Google My Business profile. Potential customers can see what the store offers, the store’s hours, and even get directions. This is another way for companies to attract customers and grow their businesses using the power of local SEO.
Finally, it is also important to partner with powerful influencers and connectors. These are marketers that use the power of social media to promote certain products and services. For example, if there is a new product or service the business is offering, partner with an influencer to promote those products or services. Consider having a giveaway or a free raffle. This will immediately generate news on the internet, which is always good for local SEO.
These are a few of the important tips to keep in mind when it comes to local SEO and the world of Google. Google is always looking for ways to improve its algorithm, so be sure to jump on these local SEO trends quickly.
In today’s era of digital marketing, local search engine optimization (SEO) is critically important. Search engines such as Google have noticed that many people are looking for local results that are close to their physical location. Some of the triggers for a local search include queries that contain:
When this happens, Google will provide results that are close to the IP address of the person entering the search. The top of the search results page for local queries will look a bit different. This is because local searches will return results contained in something called the Google 3-Pack. The Google 3-Pack will provide users with more information on that physical location such as the name of the business, reviews, occupation, address, phone number, hours, and even the most recent post or an image. With these added features, it is easy to see why so many users select results from the Google 3-Pack. Therefore, landing in the Google 3-Pack is the ultimate goal. What should digital marketing firms keep in mind?
In order to be featured in the Google 3-Pack, it is critical to make sure the Google+ Local Page is completely filled in. Furthermore, this page has to be kept up to date. This is because Google uses this information to fill out is 3-Pack. If Google believes that the business listing is either inaccurate or outdated, it is unlikely to feature the listing in its 3-Pack.
To that point, this information has to be consistent with all business listings across the web. This includes NAP information (name, address, and phone number). Consistency and recency are keys to being listed in the Google 3-Pack.
While high-quality links are always important for SEO purposes, a Google 3-Pack listing requires high-quality links from local sources. There are a few ways that businesses can cultivate locally relevant links. These include sponsoring local nonprofit organizations, being featured in local news articles, and even joining the local Chamber of Commerce. This should be done in addition to producing high-quality content that will build backlinks organically. This will provide high-quality backlinks for local purposes.
Finally, a listing in the Google 3-Pack requires a strong social media presence. Some of the major platforms include Facebook, Instagram, and Twitter. This will establish the website as a local business with loyal followers. Combine this with strong reviews on a Google+ account and this will boost the business’s local ranking, putting it in contention for a spot in the Google 3-Pack.
When it comes to local searches, users rarely click past the first few results. For this reason, a position in the Google 3-Pack will provide a major boost to the website’s traffic. Leverage the tips above to increase the business’s local ranking and compete for a spot in the Google 3-Pack.
The COVID-19 pandemic has had a massive impact on all sectors of the economy and this includes the world of digital marketing. While some businesses have temporarily closed, the pandemic has actually sped up some pay-per-click (PPC) campaigns. During this time of economic upheaval, there has been a drop in the amount of red tape. This, combined with shifting priorities in the marketplace, has shortened the buying cycles for some B2B businesses. As a result, PPC campaigns might actually be more effective during this difficult time.
In an office environment, there are usually long sales cycles. It can take forever to get through to the stakeholders with which the marketing team is communicating. As a result, PPC marketing (even though it provides more immediate results than SEO) can sometimes take a while to bear fruit. In general, a sales cycle in a typical environment could take as long as six months. Now, analysts are seeing PPC sales cycles that are unfolding in as little as two weeks. The result is that dollars spent on PPC are providing a more immediate return, helping businesses make ends meet during a challenging economic time.
The biggest reason why the buying cycles are shorter for PPC campaigns today is that much of the red tape that usually exists in sales cycles have been eliminated. In the past, B2B businesses would be much more intentional with their decision-making processes. Now, in an time where many employees have been forced to work from home, businesses are struggling to find ways to keep their employees busy. Therefore, sales cycles have been shortened. In addition, conversion rates have gone up. This has contributed to the effectiveness of PPC campaigns during the COVID-19 pandemic.
While we are currently living in unprecedented times, the effectiveness of PPC campaigns stands in opposition to what many experts were projecting. With the pandemic, many analysts thought that businesses would put a moratorium on spending in an effort to slash overhead costs. If this were the case, the result would be longer sales cycles. Instead, many of the sales cycles have gotten shorter.
While PPC campaigns have been shorter in many areas, this is not uniform. For example, those who are trying to sell restaurant equipment are probably struggling, even with a great PPC campaign; however, thanks to a lack of office meetings and deliberations, sales cycles in many areas have gotten shorter.
Clearly, the impact of the pandemic is not uniform across all industries. Many businesses are continuing to see demand, particularly those who operate in essential services. In an effort to increase conversions, the effort is that businesses should leverage the power of a PPC campaign to expedite their buying cycles, helping them meet their long-term goals. This is one of the key ways that digital marketing has been impacted by the COVID-19 pandemic.
Digital marketing is one of the most important parts of business today. With so many people turning to the internet to help them find products and services, it is critical for companies to have a strong online presence. This will help search engines direct web traffic to a company’s website, increasing leads, conversions, and revenue.
In order to develop a strong online presence, it is critical to know how search engines work. One of the most popular search engines is Bing. Bing recently released a new search engine crawler, called Bingbot. It is important for companies to understand how Bingbot and why it is important.
Bingbot is responsible for helping Bing search the internet for HTML documents. Then, the documents are recorded in its URL directory, called the Bing index. Finally, these documents are output by Bing as a sorted list.
Bing is used by both Microsoft and Yahoo. The Bingbot acts as a spider for these companies, following hyperlinks throughout the internet, reading the content of websites. In essence, Bingbot operates in a similar manner to the crawler used by Google.
In order to help crawlers find what they are looking for, they use a branch of mathematics called Graph Theory. In this type of math, websites are treated as trees. Trees have roots, which are similar to the directory that shoots out from websites as hyperlinks. Each hyperlink contains documents that may or may not be relevant to the user’s search query.
Bingbot tries to visit all of these documents as quickly as possible. Then, it tries to read their content, analyze their images, and explore their links. Finally, once the bot has made its way through the links on websites, it decides which results are relevant to the needs of the search query. Bingbot then ranks the results and displays them to the user.
Like many forms of digital marketing, the importance of Bingbot is in its usefulness for search engine optimization (SEO). It is critical for websites to grant Bingbot access to it. While Bing has a small market share compared to Google, its market share is growing. If websites want to be listed on Bing and Yahoo indexes, then Bingbot must have access to the website.
In order to do this, the robots.txt file has to be adjusted so that the crawlers of search engines such as Bing and Google have access. It is also important to specify directives with meta tags or rewrite the headers of HTTPs so that the IP addresses of Bingbots are permitted.
During the past few years, there has also been a rise in the number of fake spiders that were disguised as Bingbots. They only exist for the purposes of phishing. Be sure to use the Bingbot verification tool to make sure that access is being granted to the right search engine crawlers.
2020 marks not only a new year but a new decade as well. This has many people who work in the world of development taking a pause and thinking about how much the world has truly changed during the past 20 years. Web design and technology seem to be evolving at a quickening pace, which means that the needs of consumers are evolving quickly as well. Web developers need to be able to adapt their styles quickly in order to keep up. Ten years ago, mobile web platforms barely existed. Now, platforms are expected to work well on all platforms. There are a few major ways that web development is going to change in 2020 and beyond.
There is a dark mode feature that is present on numerous apps and mobile devices. Now, consumers are starting to choose this feature more often. This is a great way for people to protect their eyes, particularly when the brightness of the screen contrasts an environment that doesn’t have a lot of light. It also has a simple, clean appeal that is attractive to many users. Furthermore, a dark background makes the bright call-to-action buttons stand out more. This could help marketers increase their conversion rates, as their graphics are going to stick out against a dark background.
There is also a push for more graphics that have been drawn by hand. As consumers are looking for more authenticity, this approach is gaining traction. Old-fashioned graphics are coming back with a modern twist. This includes hand-drawn letters, static cartoons, and more. Website design is bringing back these elements, which are creating a positive, warm atmosphere for visitors of the site. These graphics are becoming important because they provide visitors with the knowledge that there are humans behind the website carrying out the work. This is something that is largely missing in today’s world. No matter how far technology advances, there is always something to be said for the human element.
In 2020, minimalism is going to be popular. This is seen both in interior design as well as web design. Therefore, web developers need to think about how to apply minimalism in the world of web design as well. Designers need to think about centering content with white space surrounding it. This is one of the top ways that web designers can ensure that visitors focus on the product or service that is being provided instead of being overwhelmed by a busy page. Use white frames and spaces to provide a sense of balance for visitors who are taking a look at the website. This is also a great way to emphasize what truly matters.
These are a few of the top trends that are going to play a role in the world of web design in 2020. These shifts are going to impact lead generation and conversion rates for marketing teams moving forward.