Got SEO Conversions?

This is going to be quick.

SEO is also about visibility, user friendliness , navigation, availability and crawlability (i think i just made this word up). Whether or not your keywords are ranking on page one or not, you are probably getting some type of traffic. Here are a few points to consider and consult your SEO person on.

1. What are we doing to turn these clicks into customers.
2. Are we looking at tracking data.
3. Are we doing On Page SEO.

Most outsourced SEO companies or even US Based SEO companies are focused on your rankings. Which is good, but do they focus on turning traffic into revenue. An even better question is, do they know how to turn traffic into revenue!

Get your ad text right

So, I needed a root canal and I decided to use Google to find an Endodontist in houston. My goal was to find someone close to my home with affordable pricing. Since I have no Insurance, I decided to call a few places before making my decision. Looking back I noticed a few things that I wanted to share with everyone.

Yes! I looked at the Pay Per Click ads! Because I know businesses are actively promoting sales, coupons and discounts there. To my surprise, only a handful of advertisers were actually having the word Endodontist in their ad. More than half of the ads were “let me help you find one” type of service. Only a couple had the street address or location under their text and even fewer had the phone number in their ad text.

If you are a business owner and advertising via Pay Per Click, then do a quick audit of your campaign.

1. Are you showing the searched keywords in your ad text? Try this {KeyWord:Houston Endodontist}
2. Do you have a local phone number that can be displayed within the ad text. A local area code is more promising than a 1800 number.
3. Is your address or city/state being shown at the bottom of every PPC Ad?
4. Are you using negative keywords or continually adding to the list? For instance, most dentists refer a serious root canal out to an endodontist, and receiving calls asking for an endodontist is a waste of time and money. So instead of your ad showing every time someone types in endodontist, you can save money and time by adding endodontist (and other deriviatives) as your negative keyword.

If you need a quick audit and dont have the time, give us a call!

The best Web Ranking Software in the industry!

Monitoring rankings is essential to any SEO’s work. Especially when you start growing your client base and time becomes very valuable. Ive found many softwares out there boasting their features and free trials. Some of these were free and some were paid. We have tried them all and nothing has been worthy enough to pay for until we came across Caphyon’s SEO Software

They have multiple versions and each one has quite a few features.  Some features are the keyword research tool, reporting, Google preview tool, word tracker integration, website submissions project management and much more.

As a local search marketing expert, I am always monitoring localized keyword rankings for my customers all over the world. Prior to AWR google maps results were very hard to keep track of, with AWR you can setup a local business maps report and choose your locale with ease.

Creating website ranking reports is very easy, primarily due to the user friendliness of this software. It looks like their application UI developers really knew what they were doing. From start to finish its very easy to understand and we did not get stuck anywhere in the process. If you dont feel like customizing your own report, you can choose some of their presets: keyword rank, overview, current rank and much more.

Automatic Search Engine Updates: You do not have to go to the website everytime an update is availbale. You simply recieve a notice in your software and the download will occur whie you are working. Over the course of 30 days we recieved a new update 2 or 3 times, this showed us they are working on this product and the support team is on the ball.

Google Page Rank (enterprise edition): You can look at both the Google Page Rank and alexa page rank. With different views for your reports, you can customize whats best for you and your clients.

Report Export: You can export your reports into multiple formats, csv, html, xls, pdf, xml and txt. This allows you to import your data into other software.The data is yours! Love it.

Scheduled backups: This is very very important. Whats gonna happen if you do not have the past rankings for your project? Yes, it would hurt. With this software you can create scheudled backups with ease.

Multiple api keys with Yahoo: you can only request 5000 queries with one api key. With this software you can create multiple api keys and breakt he 5k limit. 5K keywords is allot, but the option is there.

Project Management: You can organize your clients and even categorize all of your projects. Notes, views, reports and more. Its lovely for the Manager thatis working with multiple SEO’s under one roof or across the globe.

Overall this software has impressed me. Actually when i visited the product website i was surprised that they had put that much work into a nice web presence, that got me to bite. After downloading the software I was very impressed as to how they created a very intuitive and easy to use system built for the end user. Everything was very well though out and i had zero questions from the start.

Google Maps – Local Business Listings Optimization

Looks like Google is at it again. We just found out that Google is allowing Business Owners to Enhance their business listings in Houston, TX and San Jose, CA. This new services is specifically called “enhanced listings” and it will allow a business to stand out on Google Maps and Map type listings. You will be able to highlight specific offerings like coupons, menu’s, videos and etc.. This will cost only $25.00 per month and there are no contracts to sign.

Heres what it looks like.

If you have been hesitating and unwilling to do Internet Marketing, here’s your chance.  http://www.google.com/help/lbc/enhancedlistings/

We will try this out and by next month we will let everyone know how it is working out for our clients.